Youth Smoking Prevention

The Challenge:
Analyze data, understand youth smoking behavior, identify target audiences for design solutions and identify optimal interventions to prevent youth tobacco use.
The Outcome:
Stop!, a set of resources available to parents and teachers at elementary schools to empower children to encourage smoke-free homes and develop into healthy non-smoking teenagers.
In 2015, more than 1 in 3 stores in Baltimore sold tobacco to youth under 18. Not only are stores breaking the law when they sell to kids, but we know that 90% of smokers start before the age of 18 and most eventually die from tobacco related diseases. 

The Baltimore City Health Department engaged a Practice Based Studio class at the MICA Center for Social Design analyze research data, understand youth smoking smoking behavior through interviews. Based on this research, we identified a target audience for design solutions as well as a design intervention to prevent youth tobacco use.
The Baltimore City Health Department made some design adaptions to the proposals. Below are samples of final products made available to elementary schools and health clinics in Baltimore.
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